We at Medialinkers Web Design Service believe that anyone who has entertained the thought of owning
an online business should know the myths and facts of Search Engine Optimization. The purpose of this
page is to educate and guide our clients before they spend their advertising dollars on fraudulent search engine optimization companies. After you have gone through all the information below, you will agree that there is no guarantee in gaining the #1 position in any search engine.
The only way an honest Search Engine Optimization company can help you is by guiding you through correct Search Engine Optimization techniques. Once you know exactly what search engines are looking for, you can then outsource the repetitious and laborious work.

Q:My Project Coordinator says that my web site has been submitted to search engines, but what if I can't find it in any search engine?

There are two possible answers:

A #1: If your web site has been live for less than 20 days you will not see your site on any search engines for around15-25 days. This is how long it takes a search engine to index a web site after submission.
A #2: Your web site is live but you have not cleared your final payment.

Q:What was my search engine deal with Medialinkers?

A: The web design packages offered by Medialinkers includes:
1) Generate correct meta tags for your web site
2) Guide you through the appropriate web site options (e.g. avoiding flash, java script)
3) Avoid web languages, like Servlets, so that your web site can be indexed.
4) Optimize the pictures to balance between quality and size giving your site an edge over your competitors.
5) Assist in suitable and attractive color schemes.
6) Avoid frames.
7) Submit your web site to all search engines within 48 hrs after uploading.

Q:What are Meta Tags?

We have a separate page dedicated to Meta Tags. Click here.

Q: My web site has been submitted to search engines, but I heard that a web site should be submitted
after every 15 days. Does submitting a web site to a search engine more frequently help?

A: No, it does not help. Medialinkers Web Design service has a special program to submit your web site during
an appropriate time-frame. You don't need to do anything.

Q:Considering that Medialinkers has done all the work on their end, is there something I need to do?

A: In the process of getting a good ranking, Medialinkers web design service is able to help you only to the
extent of Web Design and development. Example: If your keyword is "Export Management Company" You may need to write the content of your web site that includes this key term for at least 18 times on that
page. Once the content has been written, Medialinkers will add that content to the page you request. The designers and coordinators are not allowed to add any text or keywords to your web site on their own.

Q:I have followed all the instructions but only see my web site when I directly type in my domain
name. What could be the problem?

A: The keywords you are using are not available on any of your web site pages.
B: The keywords you are using are on your web site but in Flash format.
C: It has been less than 20 days since your web site went live.

Q:What are Backdoor Web sites and pages?

A: Backdoor Pages: If your keyword is "Export Management Company" You may need to have this keyword at
least 18 times on one of your pages and you are unable to achieve this due to perhaps your web site is in Flash or you don't want lengthy pages. In such cases, you can use backdoor pages. Backdoor pages are basically attaching a few pages to your web site and repeating your favorite keywords. After around 3-4
months, this page will have a much better chance of attaining a good ranking in the search engine.
Once you feel that your backdoor pages have achieved a good ranking, Medialinkers will redirect traffic from your hidden pages to your actual front end pages. This technique has successfully worked with many of
Medialinkers Web Design clients; however we are unable to disclose the Web sites due to terms and
conditions. Medialinkers offers Backdoor pages service for only $120. For ordering backdoor pages, please write directly to:

Backdoor/Mirror Web sites: Backdoor/mirror web site are based on same logic as backdoor pages, the only difference is that you book a separate domain and add all your favorite keywords in bulk. Example: Your
web site is www.spartimex.com and your target keyword is "Export Management Company". You book a
domain www.export-management-company.com and put all your keywords on it. After 3-4 months, it starts getting top rank in search engines. When this happens, we will redirect this mirrored web site to your actual domain i.e. www.spartimex.com Medialinkers Web Design service offers design of backdoor Web sites package for $580. For ordering backdoor web site, please write directly to:

Q:I am very serious to see my web site on top, but I don't have time to study and work on Search
Engine Optimization. I am willing to pay for it, but not sure which company should I trust?

A: All search engines offer sponsored linking through Pay-Per-Click (PPC). A pay per click is a method of putting
your web site on the first page of a search engine on the condition that you pay for each hit you get from
that search engine. So for example you would pay 30 cents per click on your advertisement, if 30 cents was your bid price.
For Google PPC: www.google.com/ads
For Yahoo, MSN, Netscape, Alta Vista: overture.com

Q:What criteria does Google use to rank my web site?

A: Google ranks web pages in part by using their formula called Page Rank, which is based on the number and
quality of incoming links pointing to a page. This principle of rating Web sites by the number of other sites
that link to it is often called Link Popularity, and all of the major search engines rely on this measure when they rank Web sites in search results. If you have no links from other Web sites pointing to pages on your
web site, you will never achieve high rankings in Google and some other search engines as well.
The most common way of obtaining links is by inviting other Web sites to exchange links. Google also seriously notices the keywords and category of web site from which you are getting a link. This means a pet grooming web site giving link to pet grooming products web site can help in increasing page ranking, but a web site related to computer export will not directly benefit Pet grooming web site Medialinkers Web Design service provides you the first link by putting your web site on their portfolio page. The second link is provided from our highly ranked page at: Medialinkers client to only clients who fill out our feedback form.
You can check the ranking of your web site by downloading the Google tool bar from:
Google Toolbar (Install it with all options and each time you open any web site, it will show you the rank in toolbar with name "Page Rank”.
Read more on Google web site: Click here
In order to check how many links are coming from other Web sites to your web site, you may go to Google.com and type: link:www.yourdomain.com and click on search. It will show you all the links coming from other web site to yours. In order to see graphs and more details about each search engine, you may Click here and Also here
Q:What criteria does Yahoo use to rank my web site?
A: Unlike Google, robots of Yahoo look for "On Page" factors. i.e. once your web site has been indexed, yahoo there are a few factors which affect how Yahoo returns results: Title, Domain Name, and presence of your keywords in your web site content. Remember that keywords within your domain name will be ranked higher. Getting listed in Yahoo! can take anywhere between 4-8 weeks.
Read more on Yahoo web site: Click here and Here

Q:What are other useful tools I should know?

The most important tool you should have to check your web site traffic: Click Here
To check your ranking with specific keyword in Google: www.googlerankings.com
To check your ranking with specific keyword in Yahoo: www.yahoosearchrankings.com
To check the status of your web site traffic on monthly basis: www.alexa.com

Here are some fact you should know:
a) Search engines are programmed robots. Also known as web crawlers. These robots are programmed by
people, but are not manipulated by people.
b) Search engines can't read Flash. A search engine never knows what message you are trying to convey in
Flash.
c) Search Engines can't guess what is in the image. It just knows the height x width and size of that image. If
the image is linking to a page or web site, search engines can read it.
d) 80% of the business searches are made through Google + Yahoo. Out of rest of the 20% - 15% of the
traffic comes from: MSN, Alta Vista, Askjeeves, Findit and Netscape and 5% from all the rest.
e) There is almost nothing a competitor can do to harm your ranking or have your site removed from Search
Engine listings. Your rank and your inclusion are dependent on factors under your control as a webmaster,
including content choices and site design.
f) Putting same color text on same colored background doesn't’t help. Search Engines accurately know the
color of background and colors as well as size of fonts, so putting a text in unreadable or very small font
doesn't’t
help.
g) No one can guarantee a #1 ranking on any search engine.
h) A research done by Entire web 31% of people enter 2 word phrases into search engines, 25% of all users look for 3 word combinations and only about 19% of them try their luck with only a single word.
i ) According to our research, 72% of web research is limited to first page of a search engine. 18% go till 2nd
page and rest of 10% go beyond that.

Want to know more about it?
Recently there has been a spate of well publicized court cases against SEO companies who have been involved in dubious practices such as making false claims or false guarantees. Please don't pay any one who guarantees to rank your web site on top within 10-15 days. In terms of search engine rankings it is impossible for an organic SEO company to guarantee specific placement. This is because organic SEOs do not control the search engine rankings. The rankings are controlled only by the individual search engines. Therefore SEO companies must set realistic claims in their communications with clients. SEO (Search Engine Optimization) is entirely different from online marketing. Online marketing is based on paying people to click on your banners, links etc. while Search Engine Optimization means ranking your web site on first few pages of famous search engines like Yahoo and Google without paying anything. We are talking about the later one here. A fair search engine optimization company will ask for around 5-7 months before you see results. Their work process will include, submitting your website to directory, changing content of your website, giving you incoming links, requesting to buy more domains etc. They will mostly not guarantee you an increase in sales. A dubious SEO company will claim "We have some secret tool" "Search engines have a weakness that is known to them" "They can increase your sales by 50%" etc.